Recently earned the Google Partners badge for my business. It has been the wisest decision I have ever made. After getting Adwords certified, I pushed to get my clients' campaign quality scores as high as possible. The new skills I learned allowed me to boost conversions for all of my accounts across the board. Google Partners support has been invaluable. Tips, exclusive hangouts and direct help on several campaigns pushed clicks and conversions through the roof. My clients noticed too. The revenue gains have kept ad spending up and helped me meet the minimum spend requirements for Partner status.
The program is so much more than a certification. It is a growth process for your business. I registered to host a live Partners event. What a great way to meet potential clients. I plan on converting several attendees into clients in the next month. Google has laid everything out for you. You just have to be willing to put in the time and be ready to learn.